ABOUT ME

 

Hi! welcome to my blog.

My name is Daiana and I am originally from Buenos Aires, Argentina. Having studied Social Communication, I worked for 10 years in Marketing and Communication, going through different experiences that had their ups and downs. I have been living in Israel for 3 years now, after having met my soulmate, and it is on this path of unexpected surprises and permanent changes that I finally get the courage to twist the course that I have been following, in professional terms as well.

“In fact, the life is generous with who lives his personal legend.”  ― Paulo Coelho, The Alchemist

Sewing and Crafts have been part of my life since an early age. Though self-taught at the very beginning and having taken several meaningful courses throughout my life, somehow all these interests were put aside and always ran parallel to my career path.

So I decided to create this space with the idea of having my own project that would allow me to integrate everything I learned from different areas of knowledge. To be able to develop and reflect all those things that move me that are connected to fashion, manual making and communication. A place where I can share what I know and what I learn along the way, being a bridge through which others can also approach the fascinating world of clothing, accessories, sewing and its infinite techniques.

A space to make, but also to think about fashion from another point of view, a less frivolous and deeper one, as a social and cultural phenomenon, but also an individual one. Just as I understand it.


ABOUT THE BLOG

 

THIS BLOG IS A SPACE TO WORSHIP FASHION AND TEXTILES IN ITS ESSENCE.

TO LEARN ABOUT THE ANCIENT TECHNIQUES AND MATERIALS, BUT ALSO ABOUT THE FASCINATING NEW INNOVATIONS OF THE PRESENT.

TO GET IMMERSED IN THE PROCESSES AND IN THE DETAILS, FAR FROM THE FLASHES AND CLOSE TO THE SUBSTANCE.

TO GIVE VISIBILITY TO THE WORKSHOPS AND THE CRAFTSMEN AND WOMEN BEHIND THE FINAL RESULT.

TO SET A POINT OF VIEW ABOUT THE INDUSTRY, GOING BACK TO THE BASICS WHILE EMBRACING THE COMPLEX.

AND HONORING THE PAST WHILE CELEBRATING THE FUTURE.

HERE YOU WILL FIND A SET OF TIPS, HOW TO’S, TRENDS, DIY, REFLECTIONS, TECHNIQUES, TOOLS & RESOURCES THAT I HOPE YOU’LL FIND NOT ONLY INTERESTING BUT ALSO HELPFUL TO CREATE FOR YOURSELF IN THE MOST CONSCIOUS, CREATIVE AND INSPIRING WAY!


ABOUT THE NAME

 

The name of this blog is an attempt to go to the essence of Fashion, which is craftsmanship. And what is the most basic element a craftsman or craftswoman needs for sewing? That’s right, it’s simply Thread. It is the element that links the different parts together, the trace of the stories behind the objects we worship and treasure so much.

So thread tells us Stories

  • …The story of the people who designed and produced those objects.
  • …The story of different techniques, developments, and innovations.
  • …The story of the materials, its qualities and the tools used in the manufacturing process.

These stories are present in each stitch waiting to be unveiled.